BelovedCo is an identity brand that exists to remind you that you are God's beloved, and to be loved by him everyday. The word "beloved" appears in the New Testament 62 times, and is a Greek word that's translated as agapētos. It's used three times to describe Jesus as the "beloved son", and the other 59 times to describe fellow believers. The word agapētos means, beloved, esteemed, dear, favourite, worthy of love. In John 17:23 Jesus prays, "May they experience such perfect unity that the world will know that you sent me and that you love them as much as you love me." Allowing yourself to be loved by God is foundational in our relationship with Him. Let this brand remind you of that everyday!